![]() When it comes to products, color can make us more attracted to an item. Think about your favorite brands - their logos and imagery are all carefully selected to incite specific buying habits and make you associate particular traits with the company. We see specific colors as more eye-catching, and some may spur us to make purchases. We might think a warm-toned photo feels more uplifting or joyful, while a cool one is serene or even depressing. It influences our perceptions and moods, and it plays a significant psychological role in our lives. Why Does Color Matter?Ĭolor does a lot more than just make something red or blue or pink. Let’s take a closer look at what color actually is. It can also vary based on the biology of a person and how their brain receives signals, so two people may not see an object as the exact same color. So, what color is the apple?Īs it turns out, color is simply a perception of energy and specific wavelengths of light that reach our eyes. If you look at it under a blue-tinted light, it will appear somewhat blue, and if you look at it under no light, you won’t see anything. ![]() ![]() But color isn’t an inherent quality of the objects in front of us. Every object we see has color, and it is an essential part of how we interpret the world. ![]()
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